Check out my latest posts for copywriting marketing tips, with articles on content structure, content optimisation and much more.

copywriting for websites

What not to do when hiring a copywriter

Finding and hiring a copywriter can be tricky. There are thousands of copywriters to choose from, all with varying levels of experience and expertise. So how should you go about…
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B2B Copywriting: What It Is & 6 Expert Tips to Upgrade Your Content

B2B Marketing Copywriting: 6 Expert Tips

B2B marketing copywriting refers to content creation for B2B (business-to-business) customers as opposed to creating content for B2C (business-to-consumer) businesses. B2B and B2C copywriting often have a quite different tone.…
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