Blog

Check out my latest posts for copywriting marketing tips, with articles on content structure, content optimisation and much more.

Is AI going to make all us copywriters redundant?

11th July 2023

I recently mentioned to someone that I worked as a copywriter, and I was quite startled by his response. He asked me “Aren’t you copywriters worried that AI is about…

What not to do when hiring a copywriter

9th October 2022

Finding and hiring a copywriter can be tricky. There are thousands of copywriters to choose from, all with varying levels of experience and expertise. So how should you go about…

Use pillar pages & topic clusters to optimise your SEO

27th June 2022

I’ve been writing quite a few posts on B2B content marketing recently, and discovered a strategy I wanted to use myself, and share with clients. I found that you can…

B2B Copywriting: What It Is & 6 Expert Tips to Upgrade Your Content

B2B Marketing Copywriting: 6 Expert Tips

10th May 2022

B2B marketing copywriting refers to content creation for B2B (business-to-business) customers as opposed to creating content for B2C (business-to-consumer) businesses. B2B and B2C copywriting often have a quite different tone.…

Blog

Is AI going to make all us copywriters redundant?

What not to do when hiring a copywriter

Use pillar pages & topic clusters to optimise your SEO

B2B Marketing Copywriting: 6 Expert Tips

Richard Warrilow

Declaration Technical Marketing Support

Joanne Morley

Formerly Head of Brand at myHermes and Head of Marketing at Northern Railway

Richard Mawer

Digital Marketing Edge

Cheryl Arment

W J Arment & Son

Simon Oren

Biz Dev Dynamics

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